Here are four things that you are going to have to at least consider if you are to thrive with the times.
1. Mobile Generation
In 2010, 21% of Australians used mobile phones and portable devices for web browsing. This is up significantly from 2009 and mobile browsing is expected to soar in 2011 and beyond.Is your site mobile ready?
Almost all websites are designed to fit perfectly on computer screens, trying to browse these sites on smartphones can be a punishing experience for the user. if your site uses flash elements, then forget about iphone users being able even view the site.
Users browse the internet differently on mobile devices than they do on traditional PCs. Contact Left Field Studios today for information on what options will best suit your needs.
For more information about mobile phone browsing statistics view the following websites.
smh.com.au
gigaom.com
mobithinking.com
Left Field Studios is in the process of developing our own mobile phone site. Keep an eye on this page for a launch date soon.
2. What are you saying?
Communication is the key. Whether it be on a brochure or online, if you are trying to reach people, then you need to say something. What are you selling? Why is this product/service better than the rest? Why should people buy from you? It's not good enough anymore to just have your design 'look nice'. A piece of marketing collateral without strong communication is like paying a sales rep to go out and talk about the weather.Communication should be clear but in a unique way that will be memorable and leave a lasting impression. It can be a punchy headline, an image, or both. Images and words must work in unison with each other. Left Field Studios specialises in idea generation. Our creative team includes art directors, copywriters and designers working together to bring big ideas to life.
3. Step up
So, you have just met a prospective client and hand over a business card. Before this meeting, you put on your nicest shirt, made sure you're not sharing any unpleasant odours and that you were on your 'A game'.
What you may not have taken into account though is that the business cards you handed over look like they have been designed in microsoft word and printed on your home bubblejet printer.
Later on, a competitor hands their business card to the same client. These cards are brilliant in quality, and printed on high quality card. Now who looks more professional? Who is he going to call? How much is a client worth to you?
Business cards are often your first impression. They are also one of the cheapest forms of marketing. Our highest quality 400 GSM double sided cards with matt celloglaze cost just $0.18 per card when ordering in a quantity of 1,000. 18c for a client that could spend how much with your business?
In the last few years, technology that was once premium in price, like Spot UV and Silver Printing have become increasingly more affordable. These cards add that extra wow factor and leave a permanent impression with clients. Spot UV cards cost just $0.26 per card when ordering a quantity of 1,000. Again this is something to consider when ordering cards, how many clients do you have to win to cover the additional cost?
4. Can't beat them?
If you are running a shop, you might have noticed something quite scary about 2010. Customers have been deserting conventional stores in favour of online shopping. This is bad news and is only going to get worse.Join them!
Technology to setup online stores has become increasingly more affordable. Now is the time to act to boost sales and attract a whole new market. One beauty of having an online store is the ability to attract a client base much broader than your local walk through traffic. Combined with a good SEO (search engine optimisation) strategy, sales can experience a much needed boost.
Left Field Studios has affordable options to suit most online stores and budgets, and are experts at creating custom systems to suit even the most niche business model.
Contact us today for more information.
